Love my chucks! Chuck Taylor sneakers, from Converse Inc., have long been a canvas for artists and part of the uniform of the counterculture set. On Monday, the maker of the nearly century-old shoe launched a new campaign in Boston and nine other cities showcasing how the Chucks worn by creative types and regular customers have became a medium for self-expression. Andy Warhol wrote on his Chucks; the graffiti artist Futura splattered his with paint.
The “Made by you” marketing campaign will feature art installations, virtual reality experiences, wall murals, videos, and traditional advertisements and will run in cities such as Amsterdam, Berlin, Boston, London, Mexico City, and New York. In Boston, North and South stations will be plastered with artistic portraits of dozens of different shoes.
“We felt it was a really great time to be celebrating the Chuck Taylor,” said Ian Stewart, vice president of global marketing at Converse, which is based in North Andover. “It’s something we haven’t done in a long time, if ever, at this scale.” - BostonGlobe.com
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From left) Recording artist King Tuff’s Chuck Taylors are patriotic. Andy Warhol drew and wrote words on his All Stars. Contemporary artist Ron English’s shoes are splattered with paint.
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