William Fan , is a Berlin-based fashion label founded in 2015, known for clean, timeless tailoring rooted in cultural fusion of Asian+European influences. The brand is all about distinct but playful tailoring, blending sharp structure with lighter, expressive details.  In an interview with Elle Canada , when asked about designing beyond gender norms, he states: ' Designing unisex fashion feels natural to me because this is and has always been me since the very beginning. I never differentiated gender roles and always picked the styles I liked, whether they came from the men’s or women’s department...'