Balmain's creative director Olivier Rousting has teamed up with Nike Sportswear on a Football Nouveau collection available on June 2nd at nike.com and at selected NikeLab stores. According to Rousting, “Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes. What I love about this collection is that we are integrating the iconic style of football into sport style. It’s on the glamorous side but wearable, so even people not into sport can find things they love.”
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