BB Trickz x ICECREAM: Pharrell’s 1ST Women’s Line Hits Different

Spanish rapper BB Trickz, known for her drill Hip hop viral hits is fronting Pharrell’s Streetwear brand 'ICECREAM’s' first women’s collection.  Pharrell Williams has been busy for sure.  He is also currently the Men's Creative Director at Louis Vuitton, while also overseeing the creative direction, branding, and global expansion of streetwear label ICECREAM. 

Backstory: ICECREAM was launched in the early 2000s by Pharrell Williams and Japanese streetwear legend NIGO, as a playful spin‑off of their Billionaire BoysClub label. ICECREAM quickly earned cult status for blending skate culture and hip-hop with bold, irreverent graphic. A stake of the company was sold in 2011.  2016, Pharrell regained sole ownership and re‑energized the brand now stocked globally and poised for major growth, especially with the launch of its first-ever women’s collection this summer 2025. Officially dropped on Thursday, July 24, 2025, loungewear, Outerwear et el, on ICECREAM'S official website.