Polo Ralph Lauren celebrates the rich African American history of Oak Bluffs, a historically rich coastal town in Martha’s Vineyard that has been a cultural haven for African American families for over a century, a majority are HBCU (Historical Black Colleges) alumni's, in a new capsule collection blending the signature preppy fashion with cultural pride.

Backstory: Martha’s Vineyard is a small island off the coast of Massachusetts, known for its beautiful beaches, charming towns, and relaxed, upscale atmosphere. Popular as a summer vacation spot especially for celebrities and politicians, the island has no bridges or highways connecting it to the mainland, you can only get there by boat or plane. It has a mix of historic homes, lighthouses, nature trails, local shops, and it’s famous for its laid-back coastal vibe and scenic beauty.

Oak Bluffs is one of the most vibrant and unique towns in Martha’s Vineyard. It's famous for its colorful ‘Gingerbread’ cottages; cute, historic Victorian homes. Also known for its vibrant atmosphere and African American legacy, Oak Bluffs holds a special place in American history.

In partnership once again with HBCU colleges, Morehouse and Spelman, Ralph Lauren brings that story to life through fashion, celebrating not just a destination, but the generations of people who’ve called it their summer home. Blending preppy chic with deep cultural significance, the Oak Bluffs collection reflects themes of success, heritage, and leisure, core to Ralph Lauren’s brand vision. The Ralph Lauren x Oak Bluffs collection officially drops on July 24, 2025, with pre-sale available now at Ralph Lauren's official website. Collection includes, men's & women's apparel, outerwear & accessories. These are a few fav's from the collection.