AI Meets Fashion: Saks Gives You a Homepage That Knows Your Vibe

I’ve been excited to see ways the fast-growing AI tech would impact the fashion Industry and this move by Saks is a pretty clever one for the luxury Retailer. Saks has launched a custom homepage for every shopper, meaning the moment you log in, you’re greeted with pieces that actually match your taste, based on your passed search history (instead of scrolling past pages of things that just aren’t you); for both Saks Fifth Avenue online and the mobile app. This is actually cool. Just tested it by going to Saks online and I luv it! See screenshot below...

So what's AI's impact? Think of it like a digital personal shopper. The site pays attention to what you’ve been browsing, saving, and even ignoring, then reshuffles your homepage in real time. If you’re always checking out handbags, expect to see the latest drops. More into Jewelry? Your homepage will feature Fine jewelry, Fashion Jewelry, and even recommend related items such as Watches, etc.  According to Saks, this is not only about convenience, the personalized approach is already paying off with more clicks, more purchases, and happier shoppers who feel like the store 'gets' their vibe.

Nivy Swaminathan, SVP of Commercial Analytics and Customer Insights at Saks Global, shared some insight on the move: "The personalized homepage on Saks.com has been a big success, and we’re excited to bring this kind of tailored experience to more parts of the shopping journey. As we push our personalization strategy forward, we’re always looking for new ways to make shopping feel more effortless and personal for our customers."

Always on the hunt for Jewelry, lol, this was on my homepage😀⏬

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