Burberry x TikTok’s 'Bus Auntie' - Meet the TikTok star stealing the spotlight

I luv this! Iconic British lux fashion house, Burberry’s latest campaign series 'Back to the City,' is pure London magic as it stars Brit native, viral TikToker, Bus Auntie, (Bemi Orojuogun). Her trademark clips capturing the backdrop of London’s red double-decker buses have not only captured hearts online, but also earned her a starring role in this high-fashion moment.

With her warm smile and signature head scarf, she exudes such a warm aura watching her videos; gives a Zen-like feel. On the surface, it’s just another bus rolling by, but you truly feel the pure satisfaction and joy she experiences in that moment. According to her, she began filming these buses to honor her late husband’s wish to keep enjoying life after his passing, and this simple act has grown into an internet-famous tradition. It’s a reminder that authenticity always outshines airbrushed perfection. She’s a total vibe and she absolutely deserves this spotlight! It's truly the little things in life, coz her simple passion has led to bigger opportunities.

P.S. I remember feeling so nervous the first time I saw her TikTok. She films herself with her back to the bus, like taking a selfie, and the buses are zooming by right behind her! Very closely it seems! The New Yorker in me couldn’t help but cringe, we all know how wild city driving can be 😩😆. Somehow, it feels much safer in London, and honestly, she’s just too adorable!

Campaign is captured by Photographer and filmmaker Angelo Pennetta, also features models, Nora Attal, Rubuen, Bilan-Carroll, Libby Bennett and musician Jimothy Lacoste (who scored the soundtrack). The campaign celebrates the city’s multicultural energy, everyday joy, and the people who make it special. Check out the video below,

Back to the City Campaign video