Hui, the Chinese fashion label founded by designer Zhao Huizhou, is known for its minimalist yet romantic aesthetic, seamlessly blending Eastern and Western influences. Since its debut in 2014, the brand has garnered attention for its clean lines, innovative tailoring, and subtle detailing.
At Milan S/S 2026 RTW Fashion Week, Hui presented a collection that continued to explore the interplay between simplicity and elegance. The runway featured a harmonious blend of soft pastels and earthy tones, with garments characterized by fluid silhouettes and delicate textures. Key pieces included sheer overlays, asymmetrical cuts, and intricate embroidery, reflecting the brand's commitment to craftsmanship and contemporary design. Hui offers a refreshing perspective on modern femininity, combining understated elegance with a touch of avant-garde flair. 35 pcs, my fav's below.
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