Moncler, founded in 1952 in the French Alps, built its
reputation on high-performance outerwear that merges luxury with function. Over
the decades, it’s evolved into a fashion powerhouse with its Genius
collaborations pushing boundaries. Rapper (Rihanna's bae), A$AP Rocky, is not only a rap
icon, but also a cultural force in fashion, known for blurring the lines between
streetwear and luxury through his AWGE collective.
Their collabo feels natural; both value reinvention,
cultural relevance, and style with substance. The Moncler × A$AP Rocky Genius
capsule explores ski and après-ski gear through Rocky’s lens, oversized
puffers, retro-inspired skiwear, bold slogans like 'Don’t Be Dumb', and
performance-driven details that double as statement pieces.
The collection dropped in late September 2025 and is now available at select Moncler boutiques and online, moncler.com, with prices spanning Tees to luxe outerwear between $430-$3,800. The collab speaks to the shared DNA of
both brands: Moncler’s alpine heritage elevated by Rocky’s street-smart,
trendsetting eye.
like this! Reminds me of a ‘Polo’ I had back in the mid 2000's...
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